Stance helps organisations rethink and reengineer the relationship between business models, services and technology.


Simply using technology to automate what has been done in the past is no longer enough. The very idea of what organisations are for and how they are designed and operated needs to be reimagined for a technology-enabled world.

Stance was created to help organisations realise the transformative potential of technology. We help catalyse opportunities across both private and public sectors to achieve better, reimagined ways of delivering everything – from public policy to frontline services.

Engaging with Stance will provide you with access to our collective experiences, insights and expertise. We partner closely with our clients to provide evidence-based, independent insight. We will help guide you through the analysis, planning and processes necessary to use technology to redesign your organisation for the 21st century.

Every organisation needs to rethink and reengineer the relationship between business models, services and technology. Stance can help you understand and successfully navigate these changes.

Stance is currently Renate Samson, Jerry Fishenden, Andy Beale, James Duncan and James Findlay. Read more about what we’ve done before below and what we are thinking about now here.

James Duncan

Co-Founder and Principal

James is a technologist and entrepreneur with experience spanning web scale start ups, government and large businesses. He is a former Chief Technology Officer of the Public Services Network and Joyent, and has held senior technology positions at the Home Office, HSBC and Fotango. James has been closely to the heart of many technology transformations over the last 20 years, with involvement in Node.js, Cloud, and 3D printing. He’s helped mentor startups at the Canadian incubator FounderFuel and holds multiple patents for cloud computing. He speaks regularly at conferences around the world about technology issues that affect everybody and contributed to the 2008 book “Collective Intelligence: Creating a Prosperous World at Peace”.

Jerry Fishenden

Co-Founder and Principal

Jerry is a technologist, writer and composer. He is the former Chief Technology Officer of Microsoft UK, and has been an IT business leader at the City financial services and investments senior regulator, Parliament, and the NHS. He has an extensive track record of digital technology leadership, delivery and implementation. Jerry was the specialist advisor to the House of Commons for their ground-breaking inquiry into Government technology. He is the co-author of the successful business playbook “Digitizing Government: Understanding and Implementing New Digital Business Models“, described as “the most comprehensive and approachable account of the digital government movement, its recent developments, and future potential.” He is also a CIO 100 judge and a Visiting Professor at the University of Surrey’s Centre for the Digital Economy.

James Findlay

Co-Founder and Principal

James is the former Chief Information Officer at HS2 Limited and Technology Leader for the Department for Transport. James is an engineer by background and has worked both in the private and public sectors in the UK and overseas for over 25 years, as a systems engineer and programme director delivering national and international IT and communications systems and business change programmes, with significant use of Agile techniques. He led the team which delivered the first digital legislation in the UK.

Andy Beale

Co-Founder and Principal

Andy is an experienced technology leader and former Chief Technology Officer of the UK Government and Guardian News & Media. He helped set up Government Digital Service as a reform function for technology in government. Delivering significant financial savings and culture change across the civil service, he worked extensively on issues such as cyber threat, commercial reform and data science both domestically and internationally. He was lead author of the UK government’s technology strategy and is a member of the British Library Advisory Council.

Renate Samson


Renate advises on privacy, security and data, including GDPR. She is the former Chief Executive of Big Brother Watch and a leading voice on privacy and data awareness and protection, including the use and misuse of surveillance technologies and biometrics. Renate was previously a member of the UK Cabinet Office’s Privacy and Consumer Advisory Group and the Surveillance Camera Commissioner’s Advisory Council. As a regular on TV, radio and in the press, Renate is a well-recognised expert on the changing landscape of digital policy, technology, regulation and legislation.